Laderach Nexus

The MedTech GTM Stress Test

Most Med-Tech launches don't fail because the technology is bad. They fail because of the space between a clinical success and a commercial machine.

Built on the Nexus Conflux Canvas™ — 9-Pillar Framework
10 Questions
Under 5 Minutes
Instant Score & Report
  Progress
0 of 10

This stress test, built on the Nexus Conflux Canvas, identifies where your launch is likely to leak cash. Grade yourself 1–5 on each statement below — where 5 means you are fully ready with an executable plan, and 1 means you have not started.

Strategic Intent Stress Test
Pillars 1 – 3  |  3 Questions  |  15 Points Max
Pillar 1 · The Problem to Solve
We can state the dollar amount our customer loses every day they don't have our solution.
Pillar 2 · Customer Segments
We have mapped all the customers, including the economic buyer in the buying process — not just the person who uses the device.
Pillar 3 · Value Proposition
We have a value proposition for each customer in the buying process that connects to their unique problem.

Low scores here result in delayed speed to revenue while figuring out how to turn the value of your product into a sale. This also leads to very high customer acquisition costs.

Market Connectivity Stress Test
Pillars 4 – 6  |  4 Questions  |  20 Points Max
Pillar 4 · Solution Position
We can clearly state what gives us a positive, unfair advantage, and why a customer would want to spend money to buy our product.
Pillar 5 · Channel Alignment
We have identified exactly how the product gets from our dock to the patient, and we know the margin requirements for every intermediary.
Pillar 6 · Revenue Streams
Our pricing model has been price-tested against current hospital DRG codes or reimbursement silos.
Pillar 6 · Market Connectivity / KOLs
We have a list of the Top Key Opinion Leaders (KOLs) for each customer type in the buying process, and an outreach plan to engage them that doesn't rely on cold sales.

Low scores here lead to commercial stall. You have a clinically relevant product, but no revenue traction. Channel margins, reimbursement codes, or key influencers weren't aligned before the launch.

Operational Excellence Stress Test
Pillars 7 – 9  |  3 Questions  |  15 Points Max
Pillar 7 · Cost Structure
We know our Customer Acquisition Cost (CAC) and have a plan to lower it over the first 18 months.
Pillar 8 · Key Metrics
We are tracking all commercial leading indicators rather than just lagging indicators.
Pillar 9 · Service & Support
We have a documented process for what happens when a device fails at 2:00 AM on a Sunday.

Low scores here cause burn rate explosion. Without clear leading indicators and support systems, you'll be forced to grow with expensive headcount, resulting in service failures that damage your brand's reputation just as you're trying to scale.

Please answer all 10 questions before viewing your results.
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Your Market Readiness Score
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Scoring Key

40+ Points — Market Leader

You are ready for a full-scale launch. Strong commercial infrastructure with clear GTM alignment.

26–39 Points — High Risk

You have clinical momentum but commercial leakage. You likely need a Commercial Catalyst engagement to plug the gaps.

Below 25 Points — Critical Red Zone

Your launch is at risk of stalling in the first 6 months. A strategic facilitation workshop is recommended immediately.

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